Thursday 15 October 2009

The Shop being put together and FINALLY complete
















I dont think I realised the stress that would come with opening this shop, I had obviously pre-empted being stressed and it being a long process, but this blew away my expectations.










It all started off so well and was coming together so well and then as all jobs seem to go like this, as we neared the end the problems came and it was a spiral of things that could go wrong that did.










I have got to the point where we have to open this Saturday and whatever happens and whatever state it is, we will be opening.





I am now sitting in the mess that come Saturday will be the shop.










Builders everywhere i look, lights being fitted, wiring that still needs doing, glass that we are missing for the cabinets and stock that needs to be out but until the builders can be cleared out, where I can scrub this place and put it where it should be!!!!!










So i have attached the pictures of the stages of development and how we are looking and hopefully we will be open from this Saturday 17th so you can all come and see it in its final and hopefully beautiful state.

Wednesday 19 August 2009

The Shop Clear Out and Re-build

So the shop has been cleared off all that was there and the re-building began!


The ceiling was off, the walls were ripped down and we had an empty shell...







The work could begin and the partitian walls were put up, the false ceiling was put in and it is stating to take shape. We could see the plans coming to life....





Slowly the shop, was taking shape and getting exciting.




The partitian walls that would form the office and shop and you can see in the pictures that there was a shape forming.


Slight setback when as builders do.. they left a valve open on a pipe and there was a leak at the back! Thank goodness that the nice weather came and we are trying to dry it up! The floors have to go down next week ;0 keep your fingers crossed that they can.



The partitian walls and framing are in, hopefully be able to decorate soon! exciting stuff!




The floors will go down next and then the walls.

We have some doors but we can see what it will look like.



I will upload more pictures and once it takes form then i can show you the decoration and the fun part.


Watch this space for more pictures and what it will look like........


















































Monday 13 July 2009

My Little Shop



So exciting news for Tzefira, we are becoming a retailer..not just an online boutique, but now a real boutique which you can come and visit and see the beautful jewels!


It is all happening fast and I am hoping that I will have the keys to the shop this week and then the builders can go in!




This is going to be my update on the progress so you can follow my process in the building of the Tzefira Empire! ;)




This is such an exciting time and I am sure there will be plenty of venting so my blog is my record of the highs and the lows and you can follow along.




I will keep it stacked with pictures for you all! The first picture you can see is the shop and the before state.




Happy reading.

Thursday 2 July 2009

www.gm.tv


I have finally been featured on the GMTV website in conjunction with Touchstone pictures and the film 'The Proposal'
it is great and the hits are growing and growing, just hope it will result in some good orders.

This is a great way to win some Tzefira Jewellery and see for yourself the quality and the style that we like to advertise on the website.

so please go to the following link and enter the competition:
http://www.gm.tv/competitions/free-prize-draws/35672-jewellery-collection.html

The question is easy I promise, and I also promise you will win the jewellery.


Wednesday 17 June 2009





Win Tzefira jewellery to celebrate the release of 'The Proposal' in cinemas July 22nd

To celebrate the release of the hilarious comedy 'The Proposal' starring the hottest new onscreen couple of the summer; Sandra Bullock and Ryan Reynolds, we have joined forces with Touchstone pictures to give away some exclusive jewellery for you to keep as your token of love.

For your chance to win your very own handcrafted and elegant jewellery, courtesy of www.tzefira.com simply go to the following web pages and find the competition page;

www.gm.tv/ competition this Friday 18th
www.nowmagazine.co.uk
www.look.co.uk
www.fabulousmag.co.uk

and for more information on the new film visit the official website;
www.theproposalmovie.co.uk

Courtesy of Touchstone Pictures. All Rights Reserved/

Monday 8 June 2009

Online Makeover


We are beginning to have an online makeover to our boutique.

Trying to make it user friendly and easy to use and to shop. We are welcoming any suggestions for this transformation.
we have updated our brands page: http://www.tzefira.co.uk/ourbrands.html

and now we are looking to add in the functions that you would like to see.

Please add your comments and we will welcome all your advise.

Thursday 4 June 2009


I am getting prepared for the most exciting day of my life!! My wedding day and it occurs to me that wedding jewellery and gifts for bridesmaids and ushers is much needed! 
So I  am targeting all brides-to-be to check out the new range of wedding jewellery on www.tzefira.com 
There are brooches, chidrens gifts, cufflinks and loads of other beautiful and elegant jewellery for that special day. 
You are guaranteed to find the perfect gift for that special day

Wednesday 11 February 2009

E-shot


I decided that to promote my new online boutique that the best way to do this would be to send out an e-shot, which I am not sure that all of you received!

Unfortunately the company that sent this out did not quite achieve the full effect and manage to get it into people's mailbox's!

So all the hard efforts that were put into this did not work, So I thought I could send it out via a blog, you can see the image and see what it is supposed to say!

I guess it is just another learning curve in the world of online marketing or general marketing.

A baffling world where there is plenty of literature, but I am not sure that anyone really puts it in black and white.

Any helpful tips are always welcome!? I will keep blogging and keep on marketing in the ways that i can understand and that are affordable at this beginning stage of setting up a small business.

check out http://www.tzefira.com/ feedback welcome?

Tuesday 3 February 2009

An enchanting world...



I have created an enchanting world, imagine you are a young child and you have discovered a new world. Stumbling into your mothers dresser you see a vision of colour and dazzling glitz. You cant take your eyes off such sparkle and such beauty and you feel the urge to take one of the items of and place it round your neck and then those big large hoops that you place over your ears and another colourful beaded strung necklace which you put over your head.
As you catch yourself in the mirror you spin round to admire how these beads fall around your neck and you imagine the way your mother looks when she is dressed in her finest and wearing these exciting jewels.
You can create this world even as an older child or adult and explore the enchanting world of Tzefira, every little girls dream.

Monday 2 February 2009

A blankett of snow and a bit of bling

I was hoping that considering London has come over in a blanket of white! it may give people the opportunity to browse my website and even purchase a small something for themselves!!
I was meant to be sourcing new products at the Birmingham Spring Fair (one of the biggest jewellery exhibitions)!! but....... did not make it there so I will attempt to venture there on Wednesday and hopefully find some new and exciting sparkly things to add to the new website.

Please keep an eye out on www.tzefira.com
happy shopping

Friday 30 January 2009

Online Jewellery Boutique



I am the proud owner of a website... an online jewellery boutique!
Please check out my new website www.tzefira.com
opinions and suggestions all welcome and if you have any jewellery requests that you are looking for but unable to find, maybe I can help you.
I have tried to capture everyone's needs, including bold and colourful, simple silver, gemstone, diamond, cheap, expensive and all come as the perfect gift.
So tell me what you think? 
I am also new to blogging so I am learning as I go along! 
Add me to your favourites and explore the world of Tzefira.......

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